The Complete Guide to Creating a Great Instagram Feed

Your Instagram feed is the first thing people look at when they visit your profile. It has to be nothing less than awesome. It should make visitors WOW. Period.

Simply posting professional, well-edited, and targeted photos isn’t enough. Having a cohesive feed is what makes you stand out from the crowd. And it dealing with Instagram feed isn’t easy – trust me.

The following guide will help you create an awesome Instagram feed that viewers will love and cannot resist click ‘follow’. This is what you actually want, right?

So let’s get started.

Choose a theme and grid layout for your instagram feed

The first step is choosing a theme for your Instagram feed. There are tons of options available to choose from such as dark, colorful, vintage, etc.

Instead of choosing a random theme, go with your brand’s theme. What type of theme your brand follows? Better stick with it.

Here is an example of how your theme should look like.

instagram feed

After you have selected a theme, choose an appropriate grid layout. You can choose one of the following six types:

  • Tiles
  • Traditional
  • Rows
  • White line
  • Puzzle
  • Rainbow feed

Grid layout helps you identify what you have to post next to maintain your feed.


Here is an example of what you can achieve with grid layout.


Choose color scheme and font

Choose an appropriate color scheme and a font style and size.

The best approach is to stick with your brand’s primary color. For instance, if your brand has 3 main colors, choose one or maybe two colors for your Instagram feed.

Or, you can choose a few different colors and stick with them.

Think this feed is accidental?


Or this one isn’t well-thought?


Same goes for font family and size. Choose one font and stick with it.

Select filters

Select a few filters so as to make your feed natural and consistent. This how your feed will look like when you’ll stick with a few filters.


It is recommended to use an app to stick with your selected filter. For instance, Presco is an app that’s best for professionals’ filters.

Decide what to post and when to post

This is the crux of your Instagram feed. You can have the best Instagram feed ideas but if you don’t know how to execute and when to post, it won’t happen.

Here is an example of what happens when you know what to post and when to post.


You cannot maintain this type of feed if you post manually. You have to use a scheduling app like Buffer or Onlypult. This will help you publish new posts strategically. Better yet, create an Instagram posting calendar and plan and schedule posts based on your theme and layout so that everything works smoothly.

An Instagram feed preview app comes up next that is a must. It will help you preview your feed based on your selected posts. This ensures that you have scheduled the right post at the right spot that won’t ruin your feed.

Some of the leading apps that let you preview and manage Instagram feed include:

You can fill your Instagram editorial calendar with photos only, photos and quotes, or whatever style you prefer. There are no limitations. Just be consistent with your posting approach, that’s all.

Don’t haste

Creating a great Instagram feed isn’t a child’s play. It needs time especially if you weren’t maintaining a feed previously.

As soon as you’ll switch to your new theme, it won’t look nice initially. You’ll see the difference and the new feed gradually. Don’t try publishing too many posts in a few days to quickly switch to the new feed.

Be strategic. Stick with your editorial calendar. And be consistent.

You cannot have an awesome Instagram feed overnight.

Over to you

Now that you know how to create a great Instagram feed that viewers will love to see, get started immediately. It is time to transform your Instagram feed.




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It automates your liking activities and makes other Instagram users notice your account through notifications.


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