Instagram is no more a fun app for teens, it has transformed into a massive content marketing and networking platform. Businesses of all sizes use Instagram to connect with their followers, engage, and grow their business by getting more likes and followers. Statistics show that 80% of Instagram users follow at least one business and more than 120 million users engage with new brands every month.
And there is a reason why businesses are in love with Instagram, it has higher engagement rate than Facebook. According to Forrester, Instagram engagement rate is 58x higher than Facebook. This is the reason why brands don’t hesitate paying as much as $150K per post to Instagram influencers.
Instagram does work and there is no second opinion.
The big question is: How your business can make the most from Instagram?
In reality, Instagram is all about followers. Having engaged followers who like and comment on your Instagram posts is all you need.
Getting likes on Instagram and making people follow you is challenging. If you’re struggling to bolster Instagram followers and likes (engagement), you need to stick with the following proven ways to be on the top.
Post high-quality photos for getting more likes
Instagram is all about images, this is what you know but posting any photo won’t help. You have to put some effort into taking photos that you post.
A high-quality photo will get more likes on Instagram naturally. This picture received over 17K likes just because it is awesome. It makes you WOW.
Anything that’s aesthetically pleasing and looks good will get likes on Instagram without you having to beg for it.
Post consistently and at the right time
Do you know that major brands post on Instagram 1.5 times (on average) a day?
You have to post consistently on Instagram as it will help you keep your users engaged and it will help you get followers naturally. People tend to stop responding to and/or following brands that don’t post often.
If you happen to post on Instagram at the right time, it will boost engagement and increase likes organically. Coschedule recommends publishing first post between 8-9 AM and the second post at 2 AM.
Market Growth recommends posting between 1-2 PM, 5 PM, and 2 AM on weekends for highest engagement. Wednesday 7 PM is the best time to post on Instagram while 3-4 PM on weekdays happens to be the worst time.
An awesome Instagram post at the wrong time (and day) will get lost and might not drive likes and new followers. Stick with what works.
Use relevant hashtags
Hashtags are Instagram’s backbone.
They help users find relevant content, brands, and people. Using relevant hashtags with your Instagram posts will help new users find your content and this is one way to get new Instagram followers.
Adding relevant hashtags that will target your primary audience is never easy as there are thousands of hashtags that Instagrammers use. An automation tool like Boostfy will help you target Instagram users based on specific and highly targeted hashtags. When you incorporate right hashtags in your posts that target specific people, getting new followers become a piece of cake.
Engage, engage, and engage!
So you have been posting consistently at the right time, using right hashtags, and using awesome photos to surprise your followers. Sounds good.
But this isn’t all.
Instagram is a social network, you have to engage and interact with your followers and other people to stay in the game. If you don’t like other people’s posts and don’t interact, you’ll start losing your followers.
This is not what you want, right?
If you want people to find your Instagram posts via hashtags, like them, and follow your account, you have to do the same. When you like and follow others on Instagram, they will (most likely) follow back and/or like your posts.
This is how it works.
Besides, you should like and comment on the posts of your followers. This will help you build a strong relationship with your followers and at the same time, you’ll garner new followers as participating in conversations (especially popular ones) is a great way to get your brand in front of heaps of people. This eventually helps drive likes, comments, and new followers.
Marketing on Instagram gets a whole lot easier if you know the rules. It all comes down to how active your business is on Instagram. If you’re posting regularly using right hashtags, gaining new followers and likes on Instagram shouldn’t be a problem.